As if Mercedes-Benz didn’t already seem like an exclusive brand to most people, Mercedes-Benz thought they would take it a step further. They have opened up the world’s first AMG only store in Beijing.
Many brands like Porsche and Audi are looking to increase their sales in China, and Mercedes-Benz is following right along with this new exclusive store. AMG has long since been a side-note on the Mercedes-Benz line, but it has since differentiated itself as a brand all in it’s own. The SLS is one of the best known AMG models, as it is the first AMG-only product in Mercedes-Benz history.
Of course there are AMG sections in Mercedes-Benz dealerships around the world, but this store is a stand-alone store, only carrying AMG models. With a floor space of 381 square meters spanning across two floors, this store is definitely not a little “corner-shop”. Daimler actually chose this location to unveil the new G63 AMG.
(Via – Autoblog)